REC 1Coast · Daily Driverconnecting
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Your day, planned
Reading the day…
First thing
Daily non-negotiables
7–8 AMFounder block. Set today's 3, headspace, before anything reactive.
LATE PMClient sweep. Mike nudge, check-ins — nothing slips before bed.

Today's moves

0 done
Pull from the lanes below, or capture whatever just landed.
    Today's day
    structured from your daily template · calendar overlays in violet
    Kids today?

    Top 3 → Focus blocks

    Pinning a top 3 auto-fills the next focus block. Same titles will appear inside the timeline at amber.

      Focus block Calendar (Google) Lanes / admin Family / meal Routine / wind down
      Plan tomorrow

      Today's recap

      Plan tomorrow

      Kids tomorrow?
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      Suggestions · click to fill
      THE BOARD

      Work Streams

      The lanes you mix into every day. Add to any lane as things land; tap on a task to pull it up to Today's moves. Shoots float in whenever they're booked. Everything syncs to the cloud — open it on any device.

      DAILY · 7–8 AM
      Founder block

      After the workout, before anything reactive: review the board, set the day's three, faith and headspace. Where the standard gets held.

      DAILY · LATE PM
      Client sweep

      One pass across active clients — the Mike accountability nudge, check-ins, nothing slipping. Close the loop before you close the laptop.

      1Coast MediaOperating Plan

      You're the
      constraint.
      Run it in order.

      Four fronts, one operator. The work isn't the bottleneck — your hours are. The plan runs in three movements: protect the revenue you have, build the engine that brings in more, then let the brand compound. Days stay flexible — the streams are what stay constant.

      MOVEMENT 01

      Protect the Base

      Keep Marty & Michael winning. Revenue already on the books — delivery before everything.

      MOVEMENT 02

      Build the Engine

      The 1Coast outlet, referrals, and outreach are what generate new retainers. Growth lives here.

      MOVEMENT 03

      Scale the Brand

      Your personal brand — faith, motivation, media education — compounds authority. Last, not least.

      00:00 · THE READ

      Operator's Read

      Five calls that shape the sequence.

      01

      You are the constraint

      One person can't run an outlet, a brand, and clients in parallel. The unlock isn't more effort — it's order.

      02

      The outlet is a lead engine

      1Coast as a channel is prospecting in disguise. Every business you feature becomes a warm lead, a portfolio piece, and proof at once.

      03

      Mike's problem is cadence

      The creative is solved. Lock furniture, hand him topics and scripts, then set a recurring shoot schedule he's signed off on.

      04

      Marty's tracks are a funnel

      Authentic content earns the audience, product ads convert it, third-party creators expand it. Lead land-friendly.

      05

      Consistency is the keystone

      Not rigid themed days — flexible days built on two daily musts: edit something, and start one new conversation. Those two compound.

      THE RUNDOWN

      Four Segments

      Your four strategic fronts — each tagged with the movement it serves.

      SEG 01Build the EngineScale the Brand

      Owned Media & Personal Brand

      Two tracks — one builds the pipeline, one builds you. Keep them separate.

      TRACK A
      1Coast Media — the local outlet

      FB / IG / YouTube. Interviews spotlighting coast businesses, products, people. One repeatable format, a cadence you can hold.

      Why it matters: feature a business → warm prospect, portfolio piece, and proof, in one shoot.

      TRACK B
      Personal brand — you, on the record

      Inspiration, faith and church, and education on media & marketing for local owners. Positions you as the expert owners hire.

      SEG 02Protect the Base

      Client — Marty Wilson

      Goal: website sales + follower conversion. Three tracks = a funnel. Plus ongoing web, video, and edit support.

      TIER 1 · AWARENESS
      Authentic personal branding

      Marty fishing, painting, talking. Lead land-first given boat/fishing access — painting, studio, truck, archive carry the volume.

      TIER 2 · CONVERSION
      "Badass" product ads, his brand

      High-quality creatives for specific paintings and products. The tier that drives site sales.

      TIER 3 · REACH
      Third-party / modern creative

      Cinematic, funny, modern spots — third parties advertising his jewelry and paintings, beyond his own interviews.

      SEG 03Protect the Base

      Client — Michael West

      The content is clear; the win is making sure it gets recorded. It's a dependency chain — run it in order.

      STEP 1 · UNBLOCK
      Lock the studio furniture

      Nothing records until the room's ready. This is the gate — clear it first.

      STEP 2 · ARM HIM
      Topics + scripts in hand

      Hand Mike specific topics and ghostwritten scripts in his own language so he can walk in and talk. No prep friction.

      STEP 3 · LOCK CADENCE
      Recurring shoot schedule

      Once furniture's set, put him on a recurring schedule — his approval, room for last-minute changes. You own the rhythm; he just shows up.

      Then amplify: creator outreach clips his videos and tags him to drive traffic, once there's a library.

      SEG 04Build the Engine

      Growth & Operations

      How you scale to 3–5 retainers — and the capacity move that unlocks your time.

      REFERRALS
      Warren Dedeaux + City of D'Iberville

      D'Iberville is warm — Rodeo delivered, likely repeat. And you sit with Warren weekly for Bible study — the referral ask has a natural home.

      SALES
      Consistent outreach, faster closes

      One new conversation a day beats sporadic sprints. Track the retainer count on the board.

      CAPACITY
      Hire an editor

      Editing is your daily tax. Deciding between a fractional service (Vidpros) and a dedicated overseas hire buys back hours — the single biggest unlock for everything else.